{"id":4732,"date":"2023-11-27T14:33:28","date_gmt":"2023-11-27T13:33:28","guid":{"rendered":"https:\/\/universvoyage.com\/?p=4732"},"modified":"2023-11-27T15:11:18","modified_gmt":"2023-11-27T14:11:18","slug":"cediv-perform-better-with-csr-and-lia","status":"publish","type":"post","link":"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/","title":{"rendered":"CEDIV: Performing better with CSR and AI"},"content":{"rendered":"\n<p><br>La convention annuelle du Centre d\u2019\u00e9tudes des ind\u00e9pendants du voyage (CEDIV) vient de se d\u00e9rouler en Sicile, avec comme fil conducteur : <em>\u00ab travailler mieux, pour gagner mieux \u00bb<\/em>. Deux leviers d\u2019am\u00e9lioration de la performance ont \u00e9t\u00e9 d\u00e9velopp\u00e9s : la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) et l\u2019intelligence artificielle (IA).<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/#Agir_aujourdhui_pour_mieux_preparer_demain\" >Agir aujourd\u2019hui pour mieux pr\u00e9parer demain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/#La_demarche_RSE_au_coeur_des_preoccupations\" >La d\u00e9marche RSE au c\u0153ur des pr\u00e9occupations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/#Quels_sont_les_comportements_et_attentes_des_voyageurs\" >Quels sont les comportements et attentes des voyageurs ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/#Le_Cediv_en_quelques_chiffres\" >Le Cediv en quelques chiffres<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"Adriana Minchella, Pr\u00e9sidente du CEDIV.\" data-rl_caption=\"Adriana Minchella, Pr\u00e9sidente du CEDIV.\" title=\"Adriana Minchella, Pr\u00e9sidente du CEDIV.\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"768\" src=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier.jpg\" alt=\"Adriana Minchella, Pr\u00e9sidente du CEDIV.\" class=\"wp-image-4749\" srcset=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier.jpg 894w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier-300x258.jpg 300w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier-768x660.jpg 768w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier-14x12.jpg 14w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier-600x515.jpg 600w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/IMG-20231127-WA0041-Copier-28x24.jpg 28w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Adriana Minchella, Pr\u00e9sidente du CEDIV<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>Accueillis par la famille Mangia, propri\u00e9taire du resort Torre del Barone (1) \u00e0 Sciacca sur la c\u00f4te sud-ouest de l\u2019\u00eele o\u00f9 s\u2019est d\u00e9roul\u00e9e la manifestation, les quelque 170 participants (agents de voyage, partenaires et journalistes tourisme) ont planch\u00e9 4 jours sur les grands changements qui vont avoir un impact sur la profession. <em>\u00ab Evoluer, s\u2019adapter \u00bb<\/em> et <em>\u00ab s\u2019inspirer des meilleures pratiques des autres secteurs \u00bb<\/em> pour r\u00e9ussir ce <em>\u00ab virage vers le nouveau monde \u00bb<\/em>, autant de recommandations qu\u2019Adriana Minchella, pr\u00e9sidente du Cediv a donn\u00e9 \u00e0 son r\u00e9seau dans son discours d\u2019ouverture pour <em>\u00ab se projeter vers l&rsquo;avenir \u00bb<\/em> et r\u00e9ussir les mutations indispensables. <em>\u00ab Validons les \u00e9tapes n\u00e9cessaires \u00e0 accomplir en 2026 et 2028 pour un atterrissage r\u00e9ussi en 2030 \u00bb<\/em>, a-t-elle d\u00e9clar\u00e9. Et de rappeler les propos d\u2019Albert Camus : <em>\u00ab La vraie g\u00e9n\u00e9rosit\u00e9 envers l\u2019avenir consiste \u00e0 tout donner au pr\u00e9sent. \u00bb<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Agir_aujourdhui_pour_mieux_preparer_demain\"><\/span>Agir aujourd\u2019hui pour mieux pr\u00e9parer demain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"H\u00f4tel Torre el Barone. Sciacca. Sicile.\" data-rl_caption=\"H\u00f4tel Torre el Barone. Sciacca. Sicile.\" title=\"H\u00f4tel Torre el Barone. Sciacca. Sicile.\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-1024x576.jpg\" alt=\"H\u00f4tel Torre el Barone. Sciacca. Sicile.\" class=\"wp-image-4737\" srcset=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-1024x576.jpg 1024w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-300x169.jpg 300w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-768x432.jpg 768w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-18x10.jpg 18w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-600x338.jpg 600w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier-36x20.jpg 36w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/hotel-Torre-el-Barone-Copier.jpg 1365w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>H\u00f4tel Torre del Barone. Sciacca. Sicile.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>Tel est effectivement l\u2019enjeu auquel sont confront\u00e9es les entreprises du voyage. La responsabilit\u00e9 en incombe \u00e0 chacune, que ce soit sur les sujets de RSE ou d\u2019IA g\u00e9n\u00e9rative, une rupture technologique souvent compar\u00e9e \u00e0 celle produite par l\u2019av\u00e8nement de l\u2019Internet grand public qui va vite transformer la profession dans son approche client. Alors que ChatGPT compte aujourd\u2019hui 100 millions d\u2019utilisateurs par semaine, comment les professionnels du tourisme vont-ils l\u2019int\u00e9grer ? 63 % des voyageurs am\u00e9ricains utilisent d\u00e9j\u00e0 l\u2019IA pour pr\u00e9parer leurs vacances, tandis qu\u2019en France, ce chiffre n\u2019est seulement que de 11 %, selon la r\u00e9cente enqu\u00eate du Boston Consulting Group. Olivier Roche, directeur France- FCB.ai (<a href=\"http:\/\/fcb.ai\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/fcb.ai<\/a>) &#8211; un \u00e9cosyst\u00e8me conversationnel bas\u00e9 sur l\u2019IA &#8211; a ainsi expliqu\u00e9 lors de sa conf\u00e9rence que Transavia, Booking et la SNCF s\u2019en servent d\u00e9j\u00e0. Reste aux agents de voyage \u00e0 s\u2019approprier l\u2019outil pour affiner, personnaliser la relation client et r\u00e9pondre au mieux \u00e0 la demande (prestations sur mesure, conseils adapt\u00e9s par exemple) en cr\u00e9ant de l\u2019empathie et de la proximit\u00e9, gages de fid\u00e9lisation. Sans oublier les b\u00e9n\u00e9fices li\u00e9s \u00e0 l\u2019automatisation de certaines t\u00e2ches (r\u00e9servation de vols, s\u00e9lection d\u2019h\u00e9bergements, etc.) qui feront gagner du temps de production. Ou encore la mise en place de strat\u00e9gies de communication plus efficaces destin\u00e9es \u00e0 cr\u00e9er de la valeur (ciblage clients, innovations sur les produits et services qui devront prendre en compte le changement climatique, etc.). <em>\u00ab Ne pas l\u2019utiliser, ce serait se mettre hors-jeu \u00bb<\/em>, estime Adriana Minchella.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_demarche_RSE_au_coeur_des_preoccupations\"><\/span>La d\u00e9marche RSE au c\u0153ur des pr\u00e9occupations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"Sicile. S\u00e9linonte. Temple E, dit de H\u00e9ra.\" data-rl_caption=\"Sicile. S\u00e9linonte. Temple E, dit de H\u00e9ra.\" title=\"Sicile. S\u00e9linonte. Temple E, dit de H\u00e9ra.\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-1024x461.jpg\" alt=\"Sicile. S\u00e9linonte. Temple E, dit de H\u00e9ra.\" class=\"wp-image-4740\" srcset=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-1024x461.jpg 1024w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-300x135.jpg 300w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-768x346.jpg 768w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-18x8.jpg 18w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-600x270.jpg 600w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier-36x16.jpg 36w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701073852378-Copier.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Sicile. S\u00e9linonte. Temple E, dit de H\u00e9ra.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br><br>Quant \u00e0 la RSE, le Cediv est d\u00e9j\u00e0 engag\u00e9 sur cette voie qui d\u00e9passe largement les notions de bilan carbone et de d\u00e9mat\u00e9rialisation pour s\u2019attaquer \u00e0 tout l\u2019\u00e9cosyst\u00e8me du tourisme. \u00c0 cet \u00e9gard, Rachel Loison (Responsable RSE Best Western) et J\u00e9r\u00f4me Andriot (Responsable RSE The Originals Hotels) ont d\u00e9taill\u00e9 les actions qu\u2019ils mettaient en place au sein de leurs structures pour valoriser leur marque employeur aupr\u00e8s de leurs collaborateurs, clients et partenaires commerciaux et d\u00e9velopper un mod\u00e8le p\u00e9renne et des pratiques respectueuses pour la viabilit\u00e9 du tourisme. Comme toutes les activit\u00e9s humaines, ce secteur doit \u00eatre repens\u00e9 pour faire face au d\u00e9fi environnemental auquel nous sommes confront\u00e9s.<br>S\u2019agissant de la client\u00e8le des agences, il existe bien une prise de conscience de la n\u00e9cessit\u00e9 d\u2019un tourisme durable, plus vertueux, mais dans la pratique, on note une amorce de changement (26 % des clients s\u2019en pr\u00e9occupent selon l\u2019enqu\u00eate conduite par le r\u00e9seau). Le Cediv, par la voix de sa pr\u00e9sidente Adriana Minchella, confie qu\u2019il va <em>\u00ab r\u00e9fl\u00e9chir \u00e0 une d\u00e9marche pour sensibiliser les clients \u00e0 l\u2019\u00e9coresponsabilit\u00e9 et au tourisme durable afin de r\u00e9pondre aux enjeux de demain \u00bb<\/em> en s\u2019entourant des comp\u00e9tences n\u00e9cessaires. Adriana a d\u2019ailleurs, dans son discours inaugural, soulign\u00e9 que <em>\u00ab le voyage permet de mieux prendre conscience de la pauvret\u00e9 ou des d\u00e9fis \u00e9cologiques auxquels la plan\u00e8te doit faire face, [..] et peut \u00eatre \u00e0 l\u2019origine du d\u00e9veloppement d\u2019une conscience sociale et environnementale. Car c\u2019est en s\u2019ouvrant aux autres, \u00e0 d\u2019autres exp\u00e9riences et d\u2019autres cultures que l\u2019on peut modifier sa perception du monde \u00bb<\/em>. La RSE n\u2019est pas un artifice de communication. Elle va donner le rythme aux agences pour acc\u00e9l\u00e9rer leur mutation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quels_sont_les_comportements_et_attentes_des_voyageurs\"><\/span>Quels sont les comportements et attentes des voyageurs ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"Sciacca est c\u00e9l\u00e8bre pour ses c\u00e9ramiques fines. Galerie Giuseppe di Schittone.\" data-rl_caption=\"Sciacca est c\u00e9l\u00e8bre pour ses c\u00e9ramiques fines. Galerie Giuseppe di Schittone.\" title=\"Sciacca est c\u00e9l\u00e8bre pour ses c\u00e9ramiques fines. Galerie Giuseppe di Schittone.\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-1024x461.jpg\" alt=\" Sciacca est c\u00e9l\u00e8bre pour ses c\u00e9ramiques fines. Galerie Giuseppe di Schittone.\" class=\"wp-image-4741\" srcset=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-1024x461.jpg 1024w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-300x135.jpg 300w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-768x346.jpg 768w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-18x8.jpg 18w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-600x270.jpg 600w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier-36x16.jpg 36w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382571-Copier.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"> <em>Sciacca est c\u00e9l\u00e8bre pour ses c\u00e9ramiques fines. Galerie Giuseppe di Schittone.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br><br>La crise sanitaire a chang\u00e9 les habitudes de voyage et voit poindre certaines attentes, comme le montre l\u2019enqu\u00eate que le Cediv a men\u00e9e aupr\u00e8s de 150 adh\u00e9rents du r\u00e9seau. Tout d\u2019abord, les d\u00e9lais de r\u00e9servation sont plus courts et 67 % des clients d\u00e9clarent modifier leur plan de vacances pour des raisons budg\u00e9taires. La crainte de l\u2019avenir est une pr\u00e9occupation pour 36 % et les conflits arm\u00e9s pour 33 %. Toutefois, le voyage est devenu un besoin et le voyageur n\u2019arbitre pas quand il s\u2019agit de ses vacances.<br>La notion de tarif est-elle d\u00e9terminante ? Etrangement, non ! La r\u00e9ponse peut paraitre surprenante en cette p\u00e9riode inflationniste. En effet, 61 % des clients acceptent les augmentations de prix bien que 44 % aient l\u2019intention \u00e0 l\u2019avenir de r\u00e9duire leurs d\u00e9penses. Les clients ont aujourd\u2019hui besoin d\u2019\u00eatre rassur\u00e9s, s\u00e9curis\u00e9s et accompagn\u00e9s par les professionnels. Par cons\u00e9quent, leur choix se porte pr\u00e9f\u00e9rentiellement sur des marques de r\u00e9f\u00e9rences.<br>Concernant les destinations les plus pl\u00e9biscit\u00e9es, en moyen-courrier ce sont, dans l\u2019ordre, l\u2019Espagne (incluant les Canaries), <em>\u00ab en forte croissance \u00bb<\/em>, puis la Gr\u00e8ce et l\u2019Italie avec notamment la Sicile qui a <em>\u00ab de belles structures h\u00f4teli\u00e8res, ce qui devrait faire augmenter la demande \u00bb<\/em>, estime Adriana. En long courrier, on retrouve en t\u00eate la R\u00e9publique Dominicaine, l\u2019Ile Maurice, et la Tha\u00eflande ex aequo avec la Martinique.<br>Dans les demandes \u00e9mergentes, citons l\u2019autotour pour 59 % des cas et des voyages sur-mesure pour 32 % d\u2019entre eux. 65 % des clients attendent un programme personnalis\u00e9. La tendance qui se dessine montre une demande accrue de services : assistance 24h\/24 et 7j\/7, service de conciergerie, aide aux formalit\u00e9s de voyage\u2026 Reste que cela implique des investissements et a un co\u00fbt pour le client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_Cediv_en_quelques_chiffres\"><\/span>Le Cediv en quelques chiffres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ\" data-rl_caption=\"\" title=\"TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"133\" src=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ.png\" alt=\"\" class=\"wp-image-4743\" srcset=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ.png 300w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ-18x8.png 18w, https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/TuoknQcwehgQrgb7aZMN4ByRXiAyhQTZ-36x16.png 36w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p><br><br>Cr\u00e9\u00e9 en 2002, le CEDIV est un groupement d\u2019int\u00e9r\u00eat \u00e9conomique d\u2019agences de voyages ind\u00e9pendantes, de toutes tailles, et de toutes sp\u00e9cificit\u00e9s, r\u00e9parties sur tout le territoire en France m\u00e9tropolitaine et Outre-mer.<br>Le r\u00e9seau comptabilise 230 points de vente adh\u00e9rents \u00e0 ce jour. Il va s\u2019\u00e9toffer d\u2019une trentaine agences suppl\u00e9mentaires l\u2019an prochain.<br>Sur l\u2019exercice 2023, le r\u00e9seau r\u00e9alise 100 millions d\u2019euros de volume d\u2019affaires en billetterie et autant en ventes tourisme.<br>Sur les trois premiers trimestres, le Cediv a d\u00e9pass\u00e9 de plus de 37% le chiffre de 2019 en volume d\u2019affaires. <a href=\"https:\/\/cediv.travel\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/cediv.travel\/<\/a><\/p>\n\n\n\n<p>1 &#8211; <a href=\"https:\/\/mangias.com\/fr\/resort\/torre-del-barone-sicily\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/mangias.com\/fr\/resort\/torre-del-barone-sicily\/<\/a><br><\/p>\n\n\n\n<p><strong>Texte : <\/strong>Brigitte Postel<br><strong>Photos : <\/strong>Brigitte Postel et DR<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The annual convention of the Centre d'\u00e9tudes des ind\u00e9pendants du voyage (CEDIV) (Centre for the Study of the Travel Industry) has just taken place in Sicily, with the theme of \"working better, earning better\". Two performance-enhancing levers were developed: the \"better...<\/p>","protected":false},"author":1,"featured_media":4739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-4732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CEDIV : Performer mieux avec la RSE et l\u2019IA - Univers Voyage<\/title>\n<meta name=\"description\" content=\"Convention 2023 du Cediv en Sicile : la Responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) et l&#039;Intelligence artificielle (IA) pour gagner mieux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEDIV : Performer mieux avec la RSE et l\u2019IA\" \/>\n<meta property=\"og:description\" content=\"Convention 2023 du Cediv en Sicile : la Responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) et l&#039;Intelligence artificielle (IA) pour gagner mieux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Univers Voyage\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/universvoyage\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T13:33:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T14:11:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382558-Copier.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Univers Voyage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UniversVoyage\" \/>\n<meta name=\"twitter:site\" content=\"@UniversVoyage\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Univers Voyage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/\"},\"author\":{\"name\":\"Univers Voyage\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/#\\\/schema\\\/person\\\/4aa7c0a0f0662832f798a2ce5b4d9f0c\"},\"headline\":\"CEDIV : Performer mieux avec la RSE et l\u2019IA\",\"datePublished\":\"2023-11-27T13:33:28+00:00\",\"dateModified\":\"2023-11-27T14:11:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/\"},\"wordCount\":1299,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/universvoyage.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/1701084382558-Copier.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/\",\"url\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/\",\"name\":\"CEDIV : Performer mieux avec la RSE et l\u2019IA - Univers Voyage\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/universvoyage.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/1701084382558-Copier.jpg\",\"datePublished\":\"2023-11-27T13:33:28+00:00\",\"dateModified\":\"2023-11-27T14:11:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/#\\\/schema\\\/person\\\/4aa7c0a0f0662832f798a2ce5b4d9f0c\"},\"description\":\"Convention 2023 du Cediv en Sicile : la Responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) et l'Intelligence artificielle (IA) pour gagner mieux.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/universvoyage.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/1701084382558-Copier.jpg\",\"contentUrl\":\"https:\\\/\\\/universvoyage.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/1701084382558-Copier.jpg\",\"width\":1366,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/cediv-performer-mieux-avec-la-rse-et-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/universvoyage.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CEDIV : Performer mieux avec la RSE et l\u2019IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/#website\",\"url\":\"https:\\\/\\\/universvoyage.com\\\/\",\"name\":\"Univers Voyage\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/universvoyage.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/universvoyage.com\\\/#\\\/schema\\\/person\\\/4aa7c0a0f0662832f798a2ce5b4d9f0c\",\"name\":\"Univers Voyage\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97e7547faa7581532c756e45ad07ad816f409d607eb8f7f275545fcd274e4c9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97e7547faa7581532c756e45ad07ad816f409d607eb8f7f275545fcd274e4c9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97e7547faa7581532c756e45ad07ad816f409d607eb8f7f275545fcd274e4c9d?s=96&d=mm&r=g\",\"caption\":\"Univers Voyage\"},\"sameAs\":[\"https:\\\/\\\/universvoyage.com\\\/\"],\"url\":\"https:\\\/\\\/universvoyage.com\\\/en\\\/author\\\/universvoyage\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CEDIV: Performing better with CSR and AI - Univers Voyage","description":"Cediv Convention 2023 in Sicily: Corporate Social Responsibility (CSR) and Artificial Intelligence (AI) to earn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/","og_locale":"en_GB","og_type":"article","og_title":"CEDIV : Performer mieux avec la RSE et l\u2019IA","og_description":"Convention 2023 du Cediv en Sicile : la Responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) et l'Intelligence artificielle (IA) pour gagner mieux.","og_url":"https:\/\/universvoyage.com\/en\/cediv-perform-better-with-csr-and-lia\/","og_site_name":"Univers Voyage","article_publisher":"https:\/\/www.facebook.com\/universvoyage","article_published_time":"2023-11-27T13:33:28+00:00","article_modified_time":"2023-11-27T14:11:18+00:00","og_image":[{"width":1366,"height":615,"url":"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382558-Copier.jpg","type":"image\/jpeg"}],"author":"Univers Voyage","twitter_card":"summary_large_image","twitter_creator":"@UniversVoyage","twitter_site":"@UniversVoyage","twitter_misc":{"Written by":"Univers Voyage","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#article","isPartOf":{"@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/"},"author":{"name":"Univers Voyage","@id":"https:\/\/universvoyage.com\/#\/schema\/person\/4aa7c0a0f0662832f798a2ce5b4d9f0c"},"headline":"CEDIV : Performer mieux avec la RSE et l\u2019IA","datePublished":"2023-11-27T13:33:28+00:00","dateModified":"2023-11-27T14:11:18+00:00","mainEntityOfPage":{"@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/"},"wordCount":1299,"commentCount":0,"image":{"@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382558-Copier.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/","url":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/","name":"CEDIV: Performing better with CSR and AI - Univers Voyage","isPartOf":{"@id":"https:\/\/universvoyage.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#primaryimage"},"image":{"@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382558-Copier.jpg","datePublished":"2023-11-27T13:33:28+00:00","dateModified":"2023-11-27T14:11:18+00:00","author":{"@id":"https:\/\/universvoyage.com\/#\/schema\/person\/4aa7c0a0f0662832f798a2ce5b4d9f0c"},"description":"Cediv Convention 2023 in Sicily: Corporate Social Responsibility (CSR) and Artificial Intelligence (AI) to earn more.","breadcrumb":{"@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#primaryimage","url":"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382558-Copier.jpg","contentUrl":"https:\/\/universvoyage.com\/wp-content\/uploads\/2023\/11\/1701084382558-Copier.jpg","width":1366,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/universvoyage.com\/cediv-performer-mieux-avec-la-rse-et-lia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/universvoyage.com\/"},{"@type":"ListItem","position":2,"name":"CEDIV : Performer mieux avec la RSE et l\u2019IA"}]},{"@type":"WebSite","@id":"https:\/\/universvoyage.com\/#website","url":"https:\/\/universvoyage.com\/","name":"Travel Universe","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/universvoyage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/universvoyage.com\/#\/schema\/person\/4aa7c0a0f0662832f798a2ce5b4d9f0c","name":"Travel Universe","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/97e7547faa7581532c756e45ad07ad816f409d607eb8f7f275545fcd274e4c9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97e7547faa7581532c756e45ad07ad816f409d607eb8f7f275545fcd274e4c9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97e7547faa7581532c756e45ad07ad816f409d607eb8f7f275545fcd274e4c9d?s=96&d=mm&r=g","caption":"Univers Voyage"},"sameAs":["https:\/\/universvoyage.com\/"],"url":"https:\/\/universvoyage.com\/en\/author\/universvoyage\/"}]}},"_links":{"self":[{"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/posts\/4732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/comments?post=4732"}],"version-history":[{"count":0,"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/posts\/4732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/media\/4739"}],"wp:attachment":[{"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/media?parent=4732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/categories?post=4732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/universvoyage.com\/en\/wp-json\/wp\/v2\/tags?post=4732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}