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The exhibition Italia Veloceoffers a panorama of Italian art in the 20th century. Through paintings, advertising posters, cinema, photography and furniture. Futurism is the main theme.

Collecting modern art

Mario SIRONI - Studio per Mostra Nazionale dello Sport, Sala Massime Conquiste dei Campionativers 1935Collage and tempera on canvas© Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee© Adagp, Paris, 2024.
Mario SIRONI - Studio per Mostra Nazionale dello Sport, Sala Massime Conquiste dei Campionati, circa 1935. Collage and tempera on linen paper. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee. Adagp, Paris, 2024.

Juliette Faivre-Preda, curator of the Musée d?Art Moderne de Troyes, presents the exhibition Italia Veloce or the questioning of modernity through 130 works from the Fondation Cirulli in Bologna.

Juliette Faivre - Curator of the Troyes MAM - Italia Veloce

Over the years, collectors Sonia and Massimo Cirulli have brought together paintings, sculptures by great masters, advertisements, film posters and everyday objects designed by designers.

Athos Casarini, New York at Evening (with Steam Boat), c. 1912. Oil on canvas © Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee.
Athos Casarini, New York at Evening (with Steam Boat), circa 1912. Oil on canvas. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee.

In 2015, they set up the foundation that bears their name in Bologna. In France, this Italian approach to the selection of works echoes that of collectors Pierre and Denise Levy, who founded the Musée d?Art Moderne de Troyes. It's a journey through more than half a century of art, from the birth of modernism in the early 20th century to the Italian economic boom of the 1960s.

From Bologna to Troyes: two families of collectors

These 2 families share a love of art, a vision of how to collect and a desire to share their passion. Pierre Lévy (1907-2002) and his wife Denise assembled a remarkable private collection of modern art over the space of four decades. Denise Lévy collected sculpture and a great deal of glassware by Maurice Marino, a painter, master glassmaker and native of Troy. She also collected tapestries, ceramics and paintings from the major movements of the 19th and 20th centuries: the Nabis Bonnard, Édouard Vuillard, Ker-Xavier Roussel and Maurice Denis, and the Fauves Maurice de Vlaminck, Raoul Dufy, Georges Braque and Derain. In 1976, the couple donated 2,000 works to the State on condition that they be exhibited in Troyes. This was to be in the former bishop?s palace, which was to become the Troyes Museum of Modern Art in 1982.
On the other side of the Alps, Sonia and Massimo Cirulli, a generation later, are also very open-minded.
Their vast and lively collection includes a huge range of different objects.

Art in all its forms

Fortunato DeperoDiavoletto di caucciù, circa 1923. Fabric inlay. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee. Adagp, Paris, 2024.
Fortunato Depero. Diavoletto di caucciù, circa 1923. Fabric inlay. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee. Adagp, Paris, 2024.

The exhibition Italia VeloceThe exhibition, Arts and Design in the 20th Century, focuses on advertising, design and cinema posters, and offers a vision of Italian art from 1910 to 1960. It opens with a look at Futurist artists, with a work by Giacomo Balla (1871-1958), a car travelling at full speed. And the decomposition of movement. We are reminded of the famous phrase by the founding writer of the Futurist movement, Filippo Tommaso Marinetti (1876-1944) :  "A roaring car, which looks as if it is running on grapeshot, is more beautiful than the Victory of Samothrace". . Published in 1909, his  "Futurist Manifesto  "He professes the ideas of a total renewal of art. With machines and speed. The themes are the praise of the machine in motion, the modern city and the movement of its lights, the representation of intersecting lines of force.

Italia Veloce exhibition. Troyes. Poster by Marcello Nizzoli (1887-1969), Italian artist, architect, graphic and industrial designer. From 1924, the Italian artist worked with the largest pre-war Italian advertising agency, Maga, founded by Giuseppe Magagnoli in 1920.
Italia Veloce exhibition. Troyes. Poster by Marcello Nizzoli (1887-1969), Italian artist, architect, graphic and industrial designer. From 1924, the Italian artist worked with the largest pre-war Italian advertising agency, Maga, founded by Giuseppe Magagnoli in 1920.

The exhibition continues with Aero-Painting, which permeated the Second Futurism of the 30s and 40s and the importance of aviation. The aeroplane and the epic of flight became the symbol of this new aesthetic. It created a new way of seeing the world, sometimes tinged with fascist nationalism.

Italia Veloce exhibition. Bruno Munari (1907-1998). The aeroplane and the vertigo of flight became the symbol of the new aesthetic of aeropainting.
Italia Veloce exhibition. Bruno Munari (1907-1998). The aeroplane and the vertigo of flight became the symbol of the new aesthetic of aeropainting. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee. Adagp, Paris, 2024

In 1930, the visual artist Bruno Munari (1907-1998) depicted a plane flying over a sphere symbolising the earth. He wanted to transcribe the movement during the flight, which forced him to synthesise reality: only Italy is sketched on the sphere.

From dynamism to neo-realism

Fascist Italy had dreamt of a new world and artists of a new art. Italy in the 1950s and 60s, bubbling with joie de vivre, brought art into everyday life. Neo-realism" depicted the life of the Italian people. Art left the galleries and museums to take to the streets in the form of posters, advertisements and murals.

Italia Veloce exhibition. In the foreground, Olivetti "Valentine" typewriter by Ettore Sottsass (1917, Austria - 2007, Italy).
Italia Veloce exhibition. In the foreground, an Olivetti "Valentine" typewriter by Ettore Sottsass (1917, Austria - 2007, Italy). Carole Bell.

From Futurism to the modern design movement, the gap between works of art and everyday objects is narrowing. This is reflected in the exhibition, with a section devoted to the new design, furniture-making and advertising companies. There are iconic objects such as the motorbike and the Lambretta scooter (1954), and the "Valentine" portable typewriter designed by Ettore Sottsass for Olivetti (1969).

Artists and architects reinvented themselves as designers or advertising artists. One example is the poster for the conical bottle of Campari Soda, created by the Futurist painter Fortunato Depero (1892-1960).

Luigi Russolo,Case e fanali, 1911. Oil on canvas. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee.
Luigi Russolo. Case e fanali, 1911. Oil on canvas. Fondazione Massimo e Sonia Cirulli, Simone Nocetti and Loris Bee.

The exhibition bears witness to the exchanges between artists and industrialists, designers and advertisers, which gave rise to a general emulation of the arts. It concludes with a look at the theatre and cinema, which also played a part in the artistic ferment of the twentieth century.

PRACTICE

Troyes Museum of Modern Art. It was created in 1982 from the donation to the State of the collections assembled by Denise and Pierre Lévy, textile manufacturers from Troyes. It is housed in the former bishop?s palace (listed as a historic monument in 1908). ©Carole Bell.
Troyes Museum of Modern Art. It was created in 1982 from the donation to the State of the collections assembled by Denise and Pierre Lévy, textile manufacturers from Troyes. It is housed in the former bishop?s palace (listed as a historic monument in 1908). Carole Bell.

"Italia Veloce: arts and design in the 20th centuryexhibition from 22/6 to 20/10 at the Musée d?art moderne de Troyes.
Pierre and Denise Levy National Collections and the first presentation in France of a selection of works from the collection Fondazione Sonia & Massimo Cirullilocated in Bologna, with the support of the Italian Consulate in Paris.
Curated by Juliette Faivre-Preda and Jeffrey T. Schnapp.
Admission: 8?, free on the 1st Sunday of the month.
Catalogue: Snoeck éditions, 159 pages, €25?
www.musees-troyes.com
www.troyes.fr

The Cirelli Foundation building is architecturally linked to the history of Italian design. Fondazione Massimo e Sonia Cirulli.
The Fondation Cirulli building has an architectural connotation linked to the history of Italian design. Fondazione Massimo e Sonia Cirulli.

La Cirulli Foundation aims to promote twentieth-century Italian art and visual culture, from the birth of modernity to the years of the economic boom (1900-1970). The Foundation?s headquarters are located in San Lazzaro di Savena, a few kilometres from Bologna. It was designed in 1960 by the architects and designers Achille and Pier Giacomo Castiglionifor Dino Gavina, publisher of some of the greatest classics in Italian design.

Photo opening : Danilo Donati (1926-2001). Amarcord. In 1969, he began a prestigious collaboration as chief decorator with Federico Fellini (Satyricon, Roma, Amarcord, Casanova).

Text and video : Michèle Lasseur